Original TUBING™ Mascara
WHAT IT IS:
Our first-ever TUBING™ Mascara, VEGAN and GLUTEN-FREE, delivers advanced performance with a natural look and a patent-shine finish reminiscent of a lash tint. The best of both worlds, better-than-waterproof hold and effortless removal.
WHY YOU'LL LOVE IT:
- TUBING™ Technology: Our pioneering, ultra-longwearing, water-resistant "tubes" cannot run, smudge, clump or flake, even if you sweat, cry, or rub your eyes. Ideal for long days, active lifestyles, sensitive eyes or oily skin.
- Classic Formula: Designed for a natural lash look, this original formula is not buildable like our other tubing mascaras.
- Minimal Effort: Removes gently with warm water, no harsh removers needed.
KEY INGREDIENTS:
-
Formulated with lash-friendly emollients and natural waxes to help condition and keep lashes comfortable all day.
9mL / 0.30 fl. oz
✓Allure Award Winner: Best of Beauty (2023)
Apply on clean, dry lashes. Start at the base and wiggle the wand upward to the tips. For added volume, length, and separation, apply additional coats while the mascara is still wet. Do not wait for it to set. Blinc’s Original Tubing mascara takes about 30 to 60 seconds to fully set and begin forming tiny “tubes” around your lashes. Once it sets, you can no longer build. Wipe the neck of the bottle after each use and close the cap tightly to prevent drying.
To remove, skip makeup removers, they will not work. Use plenty of warm water and gentle pressure with your fingertips, a washcloth, or a cotton round. The tiny tubes will release and slide off into your hand. Don’t worry, it’s not your lashes, it’s our tiny, beautiful blinc tubes. If removal feels difficult, simply saturate your lashes with more water.
Is blinc’s Original tubing mascara vegan?
Yes. The Original tubing formula is vegan and cruelty-free.
Is the Original formula gluten-free?
Yes. The Original tubing mascara has no gluten in it.
How can the Original tubing mascara be water-resistant, yet only come off with water?
If the formula is wet, it won’t come off as long as no friction or pressure is applied. It’s the combination of the two that removes the mascara.
While water loosens the mascara's adhesion to the lashes, it still takes gentle pressure to remove the tubes. For example, crying without rubbing or squeezing your eyes shut won’t remove the mascara. Standing under a shower’s steam, however, will gently pull it off your lashes.
Can I use my regular make-up remover to take it off?
No. The only thing that will effectively remove the mascara is water and pressure. Cleansers or eye make-up removers usually don’t work because they’re made to break down traditional oil or water-based makeup.
Need to remove both tubing mascara and traditional makeup? Simply remove the tubing mascara with water and pressure, then proceed with makeup remover.
Is tubing mascara healthier for your lashes?
Tubing mascara isn’t inherently healthier for your lashes. However, we developed the formula to be the best mascara to help you avoid harmful makeup practices and products.
Specifically, when you use blinc tubing mascara, you don’t need irritating makeup removers, and you don’t need to rub the part of the face most susceptible to wrinkling. Our formula is also made to be residue-free, so your eyes, pores, and ducts remain mascara-free.
Will I damage or pull out my lashes when removing blinc mascara?
No—your lashes are safe. Once the mascara is saturated with water, the adhesiveness becomes neutralized. This allows the mascara to slide off effortlessly, tint and residue-free. If the mascara resists coming off, add more water.
You may see strands that look like lashes as you remove your tubing mascara. These are the individual tubes that encased your lashes.
Is tubing mascara safe for sensitive eyes, contact lens wearers, and eyeglass wearers?
Yes, absolutely. Many customers choose blinc tubing mascara because it’s the least irritating for their eyes or corrective lenses.
The oil-free mascara formula doesn’t run, smear, flake, or require eye-irritating makeup removers. The tubing formula also doesn’t penetrate the skin like traditional mascaras, leaving your ducts and pores unclogged.
Contact lens wearers enjoy having no flakes fall into their eyes and no smudging if the eyes tear up. Glasses wearers love that their lenses aren’t brushed with mascara streaks if their lashes touch them.
Does the Original tubing mascara add volume and length to the lashes?
Absolutely. Since it forms a tube around each lash, it boosts both volume and length for a radiant natural look. Many women also apply a few additional strokes to the very tip of the lashes to add some extension.
If you would like to boost volume and length even more, try our Amplified Tubing Mascara or UltraVolume Tubing Mascara.
Will the Original tubing mascara bunch up my lashes?
No. When applied correctly, lashes stay separated and defined. Apply any additional coats before the formula sets.
To avoid bunching, use blinc's lash brush and apply with at least five strokes. Let the mascara set for two to three minutes without touching.
Will blinc tubing mascara come off while swimming?
Many women don’t have an issue with tubing mascara coming off while swimming. However, once soaked, it may slide off with pressure.
If this happens, there will be no smudging. Any tubes that come off can be wiped away like crumbs, while remaining mascara stays intact.
How long does one bottle of blinc mascara last?
It depends on usage frequency and how well the bottle is cleaned and closed.
Tubing mascara typically lasts longer than traditional mascara since reapplication isn’t needed. We recommend replacing mascara every three months.
With daily use, one tube lasts approximately two months.
Where is blinc Original tubing mascara manufactured?
All blinc mascara is manufactured in the USA.
How long has blinc mascara been around?
We pioneered tubing mascara technology in the 1990s. Blinc was introduced in the US in 1999 and in the UK in 2001.
While others have tried to replicate our technology, blinc remains the original innovator.
Is tubing mascara waterproof?
No—it’s water-resistant. Since water is part of the removal process, it cannot be classified as waterproof.
It’s an excellent alternative to waterproof mascara, which often requires harsh removers and leaves residue.
Is tubing mascara cry-proof?
Crying usually doesn’t produce enough moisture to loosen the mascara. As long as no pressure is applied, it stays put.
Even if some tubes come off, there will be no smudging—just clean removal.
What is the active ingredient in blinc Original tubing mascara?
The active ingredient is an acrylic copolymer.
Should I curl my lashes before or after using tubing mascara?
Curl lashes before applying mascara. Tubes form around the curl, helping lashes hold their shape.
We recommend using our heated eyelash curler.
Has blinc tubing mascara been tested?
Yes. It has been tested by an independent certified laboratory in the USA and classified as non-irritating.
Blinc mascara is also cruelty-free and not tested on animals.
Can you sleep in blinc Original mascara?
You can, but we recommend removing all makeup before bed.
What’s the difference between the Original, Amplified, and UltraVolume tubing mascaras?
The Original provides a natural look and is buildable only while wet.
The Amplified version offers fuller lashes with buildable volume when wet.
The UltraVolume version offers the most buildable volume, even after setting.
Always keep the wand clean and close the bottle tightly to prevent drying.
| MASCARA | Tubular Mascara Amplified | |
|---|---|---|
| LOOK | ||
| volumizing | • • • • • | • • • • • |
| lengthening | • • • • • | • • • • • |
| defining | • • • • • | • • • • • |
| curling | • • • • • | • • • • • |
| appearance | natural | every day glam |
| APPLICATION | ||
| original tube forming technology | yes | yes |
| traditional application | no | yes |
| buildable volume & length | yes (within 90 seconds) |
yes |
| brush type | ||
| WEAR | ||
| long lasting | • • • • • | • • • • • |
| non-irritating | • • • • • | • • • • • |
| flake-proof | • • • • • | • • • • • |
| clump-proof | • • • • • | • • • • • |
| better than water-proof | • • • • • | • • • • • |
| smudge-proof | • • • • • | • • • • • |
| oily skin-proof | • • • • • | • • • • • |
| holds lash curl | • • • • • | • • • • • |
| REMOVAL | ||
| lots of water to slide tubes off | most effective | most effective |
| water-based remover | somewhat effective | somewhat effective |
| oil-based remover | least effective | least effective |
| rub-free removal | yes | yes |
| tint or residue buildup left behind | no | no |
| NOTEWORTHY | ||
| ideal for contacts & sensitive eyes | yes | yes |
| great for false lashes & extensions | yes | yes |
| can be used as a seal over other mascaras | yes | yes |
| healthy non-penetrating formula | yes | yes |
Adding Extra Volume & Length
- Want more lash volume? Apply two or three coats while the mascara is still moist, waiting about 20 seconds between each coat. Don’t wait for it to dry completely between coats.
- Want more lash length? Focus a few strokes of the mascara wand on the tips of the lashes, especially the outer corners. Apply additional coats while the mascara is still wet.
- Want even more lash length? Apply your tubing mascara in multiple strokes and add several coats at the tips of the lashes.
- Want more volume, lash separation, and length? Apply our white mascara primer to your lashes before applying your tubing mascara.
Want tubing benefits for your brows? Fill in your eyebrows with tubing mascara. It adheres the same way it does to your lashes.
Tricks of the Trade
- The mascara may be used to gently fill in eyebrows and will adhere just as it does to lashes.
- Blinc mascara is ideal for fake lashes and eyelash extensions since it doesn’t require removers that can weaken adhesives.
- Even if using another mascara on top lashes, use blinc mascara on bottom lashes for flake-proof, smudge-proof wear.
- Blinc’s six color choices offer versatility. Black delivers the most intensity, Dark Brown offers a softer daytime look, and Medium Brown is ideal for lighter coloring. Blue, Purple, and Green appear dark but reflect subtle color in certain lighting.
- For an unexpected pop of color, apply black mascara first, then add dark green, blue, or purple to just the tips—before the black sets completely.
- If too much mascara is applied, gently swipe lashes with a dry Q-tip to absorb excess.
- Use a lash comb to separate lashes before the mascara sets for enhanced definition.
- If you have a favorite mascara, apply it first, then seal it with blinc mascara to lock in your look and add staying power.
If you use lash fibers, apply blinc mascara afterward to lock them in place all day.
Mascara Maintenance Tips
- Ensure no mascara remains on the bottle neck or opening before closing. Residue can make reopening difficult or damage the bottle.
- With daily use, one tube of blinc mascara lasts approximately two months.
- The screw-top aluminum container can be reused to store small items like tweezers, liner pencils, brow pencils, or bobby pins.