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  • SHOP WHOLESALE
    BY CATEGORY
    Shop All
    Brows
    Eyeliners
    Lashes
    Lids
    TUBING™ Mascaras
    BY COLLECTION
    New Arrivals
    Displays
    Kit Ideas
    Clean Beauty
    Vegan Beauty
    Brushes & Tools
  • CUSTOM KITS
  • VOLUME SAVINGS
  • CONTENT
  • OUR STORY
  • CONSCIOUS COSMETICS
  • BLOG
  • CONTACT
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  • Sulfates – SLS + SLES
  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral Oil
  • Palm Oil (RSPO allowed)
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • Triclosan
  • Triclocarban
  • Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula
  • Acrylates: specific to the ones below. ethyl acrylate. ethyl methacrylate. methyl methacrylate. butyl methacrylate. hydroxypropyl methacrylate. tetrahydrofurfuryl methacrylate. trimethylolpropane trimethacrylate
  • Aluminum Salts
  • Animal Oils/Musks/Fats
  • Benzophenone + Related Compounds
  • Butoxyethanol
  • Carbon Black
  • Lead/Lead Acetate
  • Methyl Cellosolve + Methoxyethanol
  • Methylchloroisothiazolinone & Methylisothiazolinone
  • Mercury + Mercury Compounds (Thimerisol)
  • Insoluble Plastic Microbeads
  • Resorcinol
  • Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.
  • Toluene
  • BHA/BHT: BHT threshold is 0.1%
  • Ethanolamines DEA/TEA/MEA/ETA
  • Nanoparticles - size range 1 nm-100 nm; larger than this range ok
  • Petrolatum & Parrafin - *PAH-free white petrolatum USP ok
  • Phenoxyethanol- under 1% ok
  • Polyacrylamide & Acrylamide
  • Styrene: specific to the ones below
  • Bromostyrene
  • Deastyrene/acrylates/dvbcopolymer. sodium styrene/divinylbenzene copolymer. styrene oxide. styrene
  • 1,4 Dioxane thresholds: i. 10 or < ppm for rinse off products ii. 3ppm or < for leave-on products