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  • SHOP
    BROWS
    Eyebrow Mousse
    Eyebrow Pencil
    LIDS
    Eyeshadow Primer
    The Rare Gem Palette
    LASHES
    Lash Extension Tubing Mascara
    UltraVolume Tubing Mascara
    Amplified Tubing Mascara
    Original Tubing Mascara
    Black Lash Primer
    White Lash Primer
    LINERS
    Liquid Eyeliner
    Gel Eyeliner
    Micropoint Eyeliner Pen
    Eyeliner Pencil
    DISPLAYS
    FACE
    BRUSHES & TOOLS
    CLEAN COSMETICS
    VEGAN COSMETICS
    BEST SELLERS
    PROMOTIONAL ITEMS
    VIEW ALL
  • Kit Ideas
  • VOLUME DISCOUNTS
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    • BROWS
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    • LIDS
  • OUR STORY
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No List

  • Sulfates – SLS + SLES
  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral Oil
  • Palm Oil (RSPO allowed)
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • Triclosan
  • Triclocarban
  • Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula
  • Acrylates: specific to the ones below. ethyl acrylate. ethyl methacrylate. methyl methacrylate. butyl methacrylate. hydroxypropyl methacrylate. tetrahydrofurfuryl methacrylate. trimethylolpropane trimethacrylate
  • Aluminum Salts
  • Animal Oils/Musks/Fats
  • Benzophenone + Related Compounds
  • Butoxyethanol
  • Carbon Black
  • Lead/Lead Acetate
  • Methyl Cellosolve + Methoxyethanol
  • Methylchloroisothiazolinone & Methylisothiazolinone
  • Mercury + Mercury Compounds (Thimerisol)
  • Insoluble Plastic Microbeads
  • Resorcinol
  • Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.
  • Toluene
  • BHA/BHT: BHT threshold is 0.1%
  • Ethanolamines DEA/TEA/MEA/ETA
  • Nanoparticles - size range 1 nm-100 nm; larger than this range ok
  • Petrolatum & Parrafin - *PAH-free white petrolatum USP ok
  • Phenoxyethanol- under 1% ok
  • Polyacrylamide & Acrylamide
  • Styrene: specific to the ones below
  • Bromostyrene
  • Deastyrene/acrylates/dvbcopolymer. sodium styrene/divinylbenzene copolymer. styrene oxide. styrene
  • 1,4 Dioxane thresholds: i. 10 or < ppm for rinse off products ii. 3ppm or < for leave-on products