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  • SHOP
    BROWS
    Eyebrow Mousse
    Eyebrow Pencil
    FACE
    Glow Getter Palette
    LASHES
    Amplified Tubing Mascara
    UltraVolume Tubing Mascara
    Black Lash Primer
    White Lash Primer
    Original Tubing Mascara
    Heated Lash Curler
    LIDS
    The Rare Gem Palette
    Gel Eyeliner
    Eyeshadow Primer
    BEST SELLERS
    CLEAN COSMETICS
    VEGAN COSMETICS
    BRUSHES & TOOLS
    DISPLAYS
    PROMOTIONAL ITEMS
  • SALE
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    • BROWS
    • FACE
    • LASHES
    • LIDS
  • PRESET KITS
  • CONTENT
  • OUR STORY
  • CONSCIOUS COSMETICS
  • BLOG
  • CONTACT US



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No List

  • Sulfates – SLS + SLES
  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral Oil
  • Palm Oil (RSPO allowed)
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • Triclosan
  • Triclocarban
  • Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula
  • Acrylates: specific to the ones below. ethyl acrylate. ethyl methacrylate. methyl methacrylate. butyl methacrylate. hydroxypropyl methacrylate. tetrahydrofurfuryl methacrylate. trimethylolpropane trimethacrylate
  • Aluminum Salts
  • Animal Oils/Musks/Fats
  • Benzophenone + Related Compounds
  • Butoxyethanol
  • Carbon Black
  • Lead/Lead Acetate
  • Methyl Cellosolve + Methoxyethanol
  • Methylchloroisothiazolinone & Methylisothiazolinone
  • Mercury + Mercury Compounds (Thimerisol)
  • Insoluble Plastic Microbeads
  • Resorcinol
  • Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.
  • Toluene
  • BHA/BHT: BHT threshold is 0.1%
  • Ethanolamines DEA/TEA/MEA/ETA
  • Nanoparticles - size range 1 nm-100 nm; larger than this range ok
  • Petrolatum & Parrafin - *PAH-free white petrolatum USP ok
  • Phenoxyethanol- under 1% ok
  • Polyacrylamide & Acrylamide
  • Styrene: specific to the ones below
  • Bromostyrene
  • Deastyrene/acrylates/dvbcopolymer. sodium styrene/divinylbenzene copolymer. styrene oxide. styrene
  • 1,4 Dioxane thresholds: i. 10 or < ppm for rinse off products ii. 3ppm or < for leave-on products