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BY CATEGORY
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Brows
Eyeliners
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TUBING™ Mascaras
BY COLLECTION
New Arrivals
Displays
Kit Ideas
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Brushes & Tools
CUSTOM KITS
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Availability
In stock
(67)
Out of stock
(13)
Price
Product type
Brows
(2)
Custom Bundle
(4)
Eye Makeup
(6)
Eyes
(9)
Face
(8)
Lash & Brow Treatment
(2)
Lips
(5)
Makeup Tools
(3)
Nails
(1)
Skincare
(6)
Tools
(1)
Color
401Slay
401Slay
All day Rose
All day Rose
Artful Deception
Artful Deception
Au Natural
Au Natural
Auburn
Auburn
Bad to the Bone
Bad to the Bone
Bare Bae
Bare Bae
Birthday Suit
Birthday Suit
Black
Black
Black List
Black List
Blank Page
Blank Page
Blonde
Blonde
Boss Up
Boss Up
Brilliantly Sneaky
Brilliantly Sneaky
Bronze
Bronze
Bronze Mannikin
Bronze Mannikin
Brown
Brown
Caught in the Middle
Caught in the Middle
Champagne
Champagne
Charmingly Sinful
Charmingly Sinful
Classy-broad
Classy-broad
Confidential
Confidential
Dark Blonde
Dark Blonde
Dark Brown
Dark Brown
Dark Brunette
Dark Brunette
Darling At Dusk
Darling At Dusk
Darling be Daring
Darling be Daring
Deep Dark Secret
Deep Dark Secret
Deep Truth
Deep Truth
Eloquently Educated
Eloquently Educated
Fancy Pants
Fancy Pants
Flirty Flush
Flirty Flush
For Show
For Show
Forget Me Not
Forget Me Not
Free as a Bird
Free as a Bird
Frisky Whiskey
Frisky Whiskey
Full Frontal
Full Frontal
Gold
Gold
Graciously Grounded
Graciously Grounded
Grey Jay
Grey Jay
HBIC
HBIC
Honest Truth
Honest Truth
Hush Blush
Hush Blush
Hustle Honey
Hustle Honey
If Kisses Could Kill
If Kisses Could Kill
In The Buff
In The Buff
Karma
Karma
Light as a Feather
Light as a Feather
Light Brunette
Light Brunette
Little White Lies
Little White Lies
Made with Mischief
Made with Mischief
Medium Blonde
Medium Blonde
Medium Brown
Medium Brown
Midnight Mystique
Midnight Mystique
Mirror Mirror
Mirror Mirror
Money Moves
Money Moves
Mood Swing
Mood Swing
Night Flier
Night Flier
No Filter
No Filter
Nudie Pie
Nudie Pie
On the Rocks
On the Rocks
Pardon my French
Pardon my French
Particularly Sophisticated
Particularly Sophisticated
Perennial Kiss
Perennial Kiss
Pick Your Poison
Pick Your Poison
Pinkies Up
Pinkies Up
Pretty Porcelain
Pretty Porcelain
Pretty Witty
Pretty Witty
Prim and Proper
Prim and Proper
Prim Vixen
Prim Vixen
Prissy Ballerina
Prissy Ballerina
Quick Wit
Quick Wit
Rose Gold
Rose Gold
Scarlett Letter
Scarlett Letter
Secret Sabotage
Secret Sabotage
Secret Weapon
Secret Weapon
Shade for Days
Shade for Days
Shady Lady
Shady Lady
Shameless Skin
Shameless Skin
Silver
Silver
Skin Candy
Skin Candy
Skin Tease
Skin Tease
Skinny Dip
Skinny Dip
Soft Black
Soft Black
Spilled Wine
Spilled Wine
Sun Kissed Snitch
Sun Kissed Snitch
Sun of a B
Sun of a B
Sweet Revenge
Sweet Revenge
Taupe
Taupe
The Middle Ground
The Middle Ground
The Naked Truth
The Naked Truth
Tickle my Fancy
Tickle my Fancy
Tickled Pink
Tickled Pink
Tip Toe over the Line
Tip Toe over the Line
Translucent
Translucent
Unveiled Queen
Unveiled Queen
Veil of Secrecy
Veil of Secrecy
Walking on Eggshells
Walking on Eggshells
Weeping Willow
Weeping Willow
Yours Truly
Yours Truly
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Silent Treatment Matte Lip Moisturizer (MSRP $20)
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Stick With Me False Eyelash Adhesive (MSRP $14)
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The Ink Gel Eyeliner (MSRP $24)
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Black List
Sold Out
The Powder Room Setting Powder (MSRP $34)
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Sold Out
The Wingmaster Dual Sided Eyeliner Brush (MSRP $20)
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Vixen Glimmer Holographic Liquid Eyeliner (MSRP $22)
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You Go Curl! Eyelash Curler (MSRP $12)
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Starter Lash Kit
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Under Cover Concealer (MSRP $24)
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Little White Lies
Veil of Secrecy
Tip Toe over the Line
The Middle Ground
On the Rocks
Shady Lady
Midnight Mystique
Shade for Days
Sold Out
Mascaras & Primers Kit - Large
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PRETTY VULGAR COUNTERTOP DISPLAY
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Gold
Silver
Tubing Liquid Eyeliner Pen (MSRP $26)
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Soft Black
Be Kind, Rewind Bakuchiol Serum (MSRP $36)
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Dew-Gooder Hyaluronic Serum (MSRP $38)
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Hello Sunshine Vitamin C Serum (MSRP $41)
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Eyeshadow Stick (MSRP $28)
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Champagne
Rose Gold
Bronze
Taupe
WMAA Counter Top Display
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The Bounce Back Retinol Treatment (MSRP $52)
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Essential Edit
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View Bundle
Signature Set
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View Bundle
Premier Collection
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View Bundle
Studio Collection
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View Bundle
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Sulfates – SLS + SLES
Parabens
Formaldehydes
Formaldehyde-releasing agents
Phthalates
Mineral Oil
Palm Oil (RSPO allowed)
Retinyl Palmitate
Oxybenzone
Coal Tar
Hydroquinone
Triclosan
Triclocarban
Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula
Acrylates: specific to the ones below. ethyl acrylate. ethyl methacrylate. methyl methacrylate. butyl methacrylate. hydroxypropyl methacrylate. tetrahydrofurfuryl methacrylate. trimethylolpropane trimethacrylate
Aluminum Salts
Animal Oils/Musks/Fats
Benzophenone + Related Compounds
Butoxyethanol
Carbon Black
Lead/Lead Acetate
Methyl Cellosolve + Methoxyethanol
Methylchloroisothiazolinone & Methylisothiazolinone
Mercury + Mercury Compounds (Thimerisol)
Insoluble Plastic Microbeads
Resorcinol
Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.
Toluene
BHA/BHT: BHT threshold is 0.1%
Ethanolamines DEA/TEA/MEA/ETA
Nanoparticles - size range 1 nm-100 nm; larger than this range ok
Petrolatum & Parrafin - *PAH-free white petrolatum USP ok
Phenoxyethanol- under 1% ok
Polyacrylamide & Acrylamide
Styrene: specific to the ones below
Bromostyrene
Deastyrene/acrylates/dvbcopolymer. sodium styrene/divinylbenzene copolymer. styrene oxide. styrene
1,4 Dioxane thresholds: i. 10 or < ppm for rinse off products ii. 3ppm or < for leave-on products
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